Press Release Nov. 14th, 2009

FOR IMMEDIATE RELEASE ECONOMIC DOWNTURN SPARKS UNPRECEDENTED OPPORTUNITIES FOR CABLE TELEVISION ADVERTISERS

eMedia Marketing Capitalizes with Build Your Own Campaign Blitz Marketing Strategies

NOVEMBER 2009,
Los Angeles, CA–An innovative new way to buy media is being launched aimed at national and regional advertisers by LA-based eMedia Marketing. President and Founder Beth Simonson Handler recently talked about  how eMedia is able to put together media blitz packages that access up to 98 million cable homes at rates under 25¢ per spot in
certain markets.

According to Handler, “Due to the drop in the economy, cable television advertising is more affordable than ever and commercial spots can be booked at a fraction of the rates once commanded.”

By pulling together low cost advertising inventory from both national and regional cable providers to reach target audiences, eMedia created a win-win situation for both cable providers and advertisers alike. Under the theme BUILD YOU OWN CAMPAIGN, Ms.
Handler and her team tested several media blended packages over the course of five months to discover which mix of media worked best for their clients. Those results culminated into eMedia’s launch of two new offerings — Regional CableBlitz and National CableBlitz.

Here’s how it works. National CableBlitz offers low cost cable advertising and maximum exposure with access up to 98 million cable homes in 210 U.S. DMA markets. The inventory comes from networks, satellite companies, telcos and major cable companies. Working closely with clients, eMedia helps BUILD YOUR OWN CAMPAIGN targeting specific goals and
demographics.  This kind of “one stop shopping” is especially valuable to ad agencies, brokers and marketers.

As Handler observes, “With marketing budgets on the chopping block, it’s more important than ever to get the biggest bang for your advertising buck.”

A number of advertisers have already experienced Ms. Handler’s unique economy on a grand scale. By using just the Regional CableBlitz they’ve been able to run 33,000 spots a week at an average cost of less than 25¢ per spot. Meanwhile, their message has been seen on ABC Family, AMC, A&E, Bravo, Comedy Central, CNN, CNNHL, CNBC, Discovery, E!, ESPN, Food, Fox, FX, Hallmark, HGTV, History Channel, Lifetime, MTV, SCIFI, Speed, Spike, TBS, TLC, TNT, Toon, TV Land, USA, VH-1 and the Weather Channel to name a few.

For more information on eMedia Marketing or BUILD YOUR OWN CAMPAIGN contact Beth Simonson Handler, President and Founder of eMedia Marketing at 310-313-1303, email

beth@emediamarketing.com, or visit emediamarketing.com.