Supermodel Rachel Hunter and Zalemark, Inc.
Client: Zalemark, Inc.
Project Type: Celebrity Video Shoot
Client Needs: To obtain video footage at the launch party of the Demetre Line of celebrity signature jewelry.
The Client Challenge: Jewelry Designer, Steven Zale, wanted to maximize on a celebrity opportunity. At Club Light, in the Bellagio Hotel and Casino in Las Vegas, he was hosting a party for the launch of his signature jewelry line, Demetre, inspired by Supermodel Rachel Hunter. With under a week of notice and with the final contract signed just one day before the party, EMM sent an award winning film crew to shoot video footage of Steven Zale, Rachel Hunter and the jewelry To make the most of the shoot, EMM produced the video elements in such a way where footage could be used for:
- A national marketing campaign
- As an in-store sales display
- A marketing video tool for use in presentations to large retail chains.
- For publicity: EMM prepared a media alert and made pitch calls to EXTRA!, Entertainment Tonight, ACCESS Hollywood, CNN Showbiz and others.