Jane Warrick, Copywriter, Advertising & Promotions
Warrick is an award-winning copywriter with twenty years experience in all aspects of advertising and promotion. An émigré from New York City, she worked for HBO where she helmed several multi-media, multi-element campaigns targeted at both trade and consumer audiences.
She produced campaigns for Comic Relief, Madonna, Paul Simon, Michael Jackson and Quest for the Best, a nationwide consumer promotion done in collaboration with TV Guide. She also helped generate a marketing strategy and creative for an HBO Emmy Campaign resulting in an unprecedented 17 awards.
Since becoming a writer, Warrick has developed an impressive roster of high level clients, most notably; Showtime Networks, Time Warner Corporate, AT&T Digital Services, Charter Cable and MediaOne. Assignments for these clients include: research and writing a quarterly magazine for Showtime Networks; branding new multiplex channels for Showtime Networks; creating new brand positioning materials for trade audiences; writing consumer advertising promoting new channels; consumer and trade print; radio; TV Infomercials; direct mail; digital cable launch materials; high speed Internet launch materials; POS; consumer and trade newsletters; Time Warner Corporate Social Responsibility Report; feature articles for magazines.